New KFC slogan is 'So Good'

The fast food giant changed its slogan to 'So Good' in the US recently and is planning to do the same in the UK in the coming months in a bid to create a healthier image.

KFC's catchphrase came about by accident in the 1950s when a US TV advert showed franchisee David Harman licking his fingers after eating some of Colonel Sanders' famous chicken.

A viewer phoned to complain about the incident and spoke to manager Ken Harbough, who replied: 'Well it's finger lickin' good.'

The phrase was then adopted by the brand and became famous around the world.

Martin Shuker, chief executive of KFC UK and Ireland, said: '"So Good" is still about the food but it also allows us to more effectively communicate the breadth of different things about the brand, such as our people and our community.'

The rebranding exercise coincides with a decision to introduce healthier frying oils and a £7million investment to kit out UK restaurants with ovens so KFC can launch its Brazer range, products cooked on a griddle instead of in a fryer.



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